Following recent additions to its UK bar network, Captive Media is now reaching more young, male consumers in the UK than ever.  Birmingham’s newest and biggest sports bar, operated by Burning Night Group and comprising a Shooters Bar, an Around the World and a Bierkeller, opened on Broad Street in early December – complete with 4 brand new Captive Media screens.  The following week was a new record for Captive Media , with 50,000 confirmed interactions with happy pub-goers across the country – all engaging for up to a minute with its branded content.  Case studies show around the same number again will see the ads … and many will talk about them, in the social setting of a bar